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Newsletter

2012 1st Edition (Other Editions)

ROLLER COASTER INVESTMENT

Emotion 1 - You watch a stock moving up. Curiosity

Emotion 2 - You watch its continued rise. Anticipation

Emotion 3 - You make the buy hoping for gain. Greed

Emotion 4 - The stock price remains fairly level. Impatience

Emotion 5 - Then what happens? The stock goes down. Concern

Emotion 6 - It continues to go down. Fear

Emotion 7 - It drops below the purchase price. Panic

Emotion 8 - You sell. Relief

Emotion 9 - The stock price soars, justifying your initial purchase. Anger

Emotion 10 - The stock rises higher than the price you paid. Anticipation

Emotion 11 - You repurchase the stock at its new high. Greed

Observation: The goal of professional money management is to mitigate a major impediment to successful investing . . . Emotion.